Friday, July 15, 2011

Moda operandi




Moda Operandi allows you to purchase clothes 48 hours after a designer’s runway show. You receive your purchases within four months, which is two months before they are available in any mainstream store. To add to the exclusivity, membership is invitation only. But how Moda Operandi exactly works?
1. Designer presents their new collection at a runway show or in a showroom. After the show, M’O shoots photographs and records video of the complete collection worn by our models;
2. M’O runs an online Trunk Show for 3 days. During the show, Moda Operandi members may pre-order any piece from the designer's complete collection (many of these items will never be available in stores). Members place a 50% deposit when they place their order.
3. The designer produces the pieces M’O members have purchased and delivers them to Moda Operandi. Upon receipt and verification of the merchandise, M’O notifies our members and we charge the remaining balance.
4. M’O ships merchandise to our members in elegant, custom, archival packaging. Customers receive their items before they are available in stores!

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